NOVOMATIC has set itself the goal of being an industry pioneer when it comes to social and ecological responsibility.

CR-Strategy
The guiding principle is at the heart of NOVOMATIC’s CR activities: “Success can only be achieved by assuming responsibility (“Winning Responsibly”).” The vision is to be the most innovative and responsible provider of Responsible Entertainment worldwide.
The strategic fields of action form the core of the long-term CR strategy.
Within these pillars, goals and measures are set to help NOVOMATIC develop in line with this vision.
Meaningful and measurable key performance indicators (KPIs) have been defined to manage CR development and communicate it to external stakeholders. In this way, CR performance is clearly measurable and transparent, similar to financial performance.
Our fields of action
Non-financial indicators
The following non-financial indicators are used for management purposes and show the development in the strategic fields of action.
All data is for the reporting period 1.1. to 31.12. or at deadline of 31.12. Total values represent the sum of the directly recorded data and the projection for companies that are not directly recorded of the NOVOMATIC AG Group consolidation scope.

Stakeholder dialogue
Transparent and open dialog with all company stakeholders is a central element of NOVOMATIC’s CR activities.
NOVOMATIC communicates with their stakeholders across a variety of channels, for example direct conversation, working groups, workshops and events, through reports, via the website or social media.
The company actively exchanges information on CR-relevant topics with the following stakeholders, among others:
- American Gaming Association (AGA) and Responsible Gambling Collaborative
- European Gaming and Amusement Federation (EUROMAT) and the Working Group on Social Responsibility
- United Nations Global Compact (UNGC)
- respACT – austrian business council for sustainable development
- Environmental, Social and Governance Rating Agencies
- Local and international player protection experts and research institutions
- As well as with numerous local industry associations and interest groups

Awards
We are proud to have received the following awards, among others.