How we live Corporate Responsibility
How Corporate Responsibility is actually lived in daily business life away from the limelight of awards and image campaigns is significantly influenced by corporate values and principles, which are generally based on corporate action.
We at NOVOMATIC can therefore proudly state that Corporate Responsibility was already part of our corporate strategy when this term was still relatively unknown in the German-speaking region. We know that our corporate actions have consequences for other market participants, for our employees, for suppliers and customers, for society. This why we have imposed several principles in the form of corporate directives and policies as regards how we would like to act responsibly in the future as an international gaming technology group. These policies also include our internal CR Policy, which serves as a guideline for our CR management (G4-56).
The cornerstones of our Corporate Responsibility Management:
Our strategic Corporate Responsibility Management is characterized by five constants that help us to implement Corporate Responsibility resolutely throughout the Group.
1. Direct and regular contact with our stakeholders (G4-24, G4-25, G4-26)
As a result of our NOVOMATIC corporate culture, we place great emphasis on mutual appreciation and constructive dialog. We also use a variety of different communication channels to reach our stakeholder groups and to provide them with relevant information.
In addition to this, participation and an open dialog are important to us. This is why NOVOMATIC holds two major events every year, which also serve to promote informal and constructive communication with our relevant stakeholders: the NOVOMATIC Responsible Gaming Symposium and the NOVOMATIC Stakeholder Dialogue.
2. Continuous adjustments and updates:
We do not close ourselves off to current trends and challenges. Quite the opposite in fact. This is why we make regular changes to our internal CR policies and directives. For instance, we believe that one of the most important challenges of the future is the ongoing demographic change. An answer to this is an adjustment to our Group Sponsorship Guideline: We have identified the issue of “sport for older people” and, in 2015, supported the participation of the Senior’s National Curling Team at the world championship in Karlstadt, Sweden.
The approach of being open to updates and adjustments also applies to all other areas of our CR management. For instance, the training curriculum of our branch employees in Austria is updated every year to bring it in line with the latest scientific findings.
3. Group-internal minimum standards:
Although local differences in CR management are desirable, we still believe it is important to ensure a unified approach to our CR management through Group-internal minimum standards. These standards include a binding Code of Conduct for all employees and the aforementioned Group Sponsorship Directive, along with a standard Environmental Policy and the planned Group-wide roll-out of Corporate Volunteering at NOVOMATIC (NOVOTeam).
Given our highly dynamic growth, we take care together to make these CR-relevant documents available to our new investments as quickly as possible so as to generate a shared understanding of Corporate Responsibility.
4. Annual reports in compliance with the standards of the Global Reporting Initiative
NOVOMATIC reports every year on its CR management as part of its Corporate Responsibility Report and does not ignore challenges or new achievements.
In order to ensure the international comparability of our work, we have been reporting in line with the requirements of the Global Reporting Initiative, 4.0, core level, and also have key aspects subjected to examination by external, independent auditors. In this way, we intend to ensure the highest degree of transparency and traceability.
5. UN Global Compact; OECD Guidelines for Multinational Enterprises
In addition to the membership in local bodies that are dedicated to promoting sustainability (in Austria e.g. respact Austrian Business Council for Sustainable Development), NOVOMATIC sets considerable store by membership of international institutions: We have been a member of the UN Global Company since May 2014 and publish a corresponding Communication on Progress Report every year. We have also been committed to the OECD Guidelines for Multinational Enterprises since May 2014. (G4-15)
Further information can also be found here: https://www.unglobalcompact.org/what-is-gc/participants/36511-Novomatic-AG
CR is firmly anchored in our organization.
At NOVOMATIC, CR is the responsibility of a separate Group department (Group CR) which reports directly to our top management. In order to involve other Group departments on a continuous and regular basis, a CR Board was established, consisting of heads of departments and dedicated Group employees. This CR Board holds quarterly meetings. The goal is to ensure an informal exchange on issues relevant to CR and to promote mutual support regarding the implementation of projects. In addition to this, country officers who implement the requirements agreed on a Group-wide level within their individual areas of responsibility have been appointed.
The supervisory board of NOVOMATIC AG has its own subcommittee dealing solely with CR topics (CR Committee), to our knowledge the only large Austrian company to do so.